This questionnaire helps us understand your business, customers, and goals so we can craft clear, compelling website messaging using the StoryBrand framework. Your answers guide how we position your brand, clarify your value, and design a website that connects with customers and drives action.

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Company Name *

Legal name of company

Describe your primary customer

Industry, role/title, company size, demographics

What does this customer want most when searching for a company like yours?

What stage are they usually in when they find your website?

• Just researching
• Comparing vendors
• Ready to buy
• Existing customer

Select all that apply

What words or phrases would your customer use to describe their problems?

Why are you uniquely qualified to help solve their problem?

How long have been doing this? OR What experience matters most?

What proof do you have?

• Testimonials
• Case Studies
• Certifications
• Metrics
• Recognizable Clients
• Other

If you select ‘Other’, please provide details at the end of the form

What mistakes do customers often make before working with you?

What are the simple steps a customer goes through when working with you?

What happens first once they contact you?

What reassurance can you provide that the process is easy or guided?

What objections or fears should the website address upfront?

• Cost
• Complexity
• Time
• Risk
• Disruption
• Technical Confusion
• Other

If you select ‘Other’, please provide details at the end of the form

What is the primary action you want visitors to take?

• Schedule a call
• Request a quote
• Submit a form
• Sign up
• Other

If you select ‘Other’, please provide details at the end of the form

Are there secondary or 'low risk' actions you want to offer?

• Download a guide
• View examples
• See pricing
• Watch a video
• Other

If you select ‘Other’, please provide details at the end of the form

What tone or language feels most natural for your brand?

• “Get Started”
• “Request a Consultation”
• “Let’s Talk”
• Other

If you select ‘Other’, please provide details at the end of the form

What does success look like after working with you?

How is the customer's life or business better?

How would you describe your brand's personality?

• Professional
• Friendly
• Bold
• Understated
• Technical
• Approachable
• Other

If you select ‘Other’, please provide details at the end of the form

Are there words, phrases, or claims you do not want used?

Are there competitors you want to sound more or less like?

Are there compliance, legal, or industry restrictions we must follow?

they question(s), success

What pages do you believe your website needs?

What websites do you like (or dislike), and why?

Do you already have brand assets?

• Logo
• Colors
• Fonts
• Photography
• Content
• Other

If you select ‘Other’, please provide details at the end of the form

How will the success of this website be measured?

If you selected 'Other' for any question(s), please provide details:

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